The 6 week course that empowers YOU to build a sustainable creative biz that will actually last. I will give you the confidence + tools you need to step into your best chapter yet.
12 spaces only.
Starting September 14th - doors open now!
LFG!!!!!
Does this sound familiar?
You are torn between the security of your boring job and jumping head first into your creativity
You feel kinda nervous about sharing your work because there is so much competition
You feel overwhelmed by the next steps to take or
how to begin growing your dream biz
The fear of being in the same place a year from now is very real … you don’t want any regrets
You love being creative, but putting it up on
socials feels super draining and scary
You’ve seen heaps of people online build a biz
from scratch + you want that too.
You don’t have a ton of cash to spend on set up
costs + you aren’t sure what to prioritise
You know you have what it takes but you need a
hypegirl to hold you accountable.
The Business You Keep will give you the tools and confidence to actually grow the creative biz you’ve been cooking up for so long.
Together as a community, we will support each other through each module as we write your founder story, kick self doubt to the curb, get clear on pricing, nail your social media presence, learn how to build your dream community, attract your ideal clients and so much more!
There is a reason you’ve landed here.
LET THE GIRLIES SPEAK FOR THEMSELVES
LO IS THE C0-FOUNDER + OWNER OF LULO FLORAL IN NYC. ESTABLISHED IN 2019
@LULOFLORAL
SONNY IS THE FOUNDER OF INKILL STUDIO IN NYC
@INKILLSTUDIO
HARLEY IS A MULTIDISCIPLINARY ARTIST
BASED ACROSS MAINE + NYC
@GOODCOMPANY_MAINE + @BRANDED_LEATHERNYC
LUCY IS THE FOUNDER + OWNER OF LA.MI.WI IN SYDNEY
@LA.MI.WI
LETS TALK MONEY
$22 a day. It will never be this price again.
You’ve probably dreamt of one day working for yourself, making money from your creativity, planning your own schedule and living the life you know you deserve.
I know the feeling all too well because that was me 5 years ago, at age 35, living in NYC. I am eternally thankful that I rolled the dice, took a huge leap into the unknown and invested in myself, because it’s given me the most incredible life ever. Genuinely, if I can have this life then literally anyone can and I really want to help you get there.
$960 founding members price (valued at $1400)
SPLIT PAYMENT
2 X $480 AUD
WEEKLY LIVE Q&A WITH LU
6 WORK BOOKS - 1 FOR EACH MODULE
DAILY MENTORSHIP THROUGH THE FB SUPPORT GROUP
WEEKLY ACTION PLANS
VIDEO LESSONS FOR THE ENTIRE COURSE
THREE PAYMENTS
3 X $320 AUD
WEEKLY LIVE Q&A WITH LU
6 WORK BOOKS - 1 FOR EACH MODULE
DAILY MENTORSHIP THROUGH THE FB SUPPORT GROUP
WEEKLY ACTION PLANS
VIDEO LESSONS FOR THE ENTIRE COURSE
FULL PAYMENT
1 X $960 AUD
WEEKLY LIVE Q&A WITH LU
6 WORK BOOKS - 1 FOR EACH MODULE
DAILY MENTORSHIP THROUGH THE FB SUPPORT GROUP
WEEKLY ACTION PLANS
VIDEO LESSONS FOR THE ENTIRE COURSE
I spent my 20s travelling, fucking about and working every job under the sun. I don't think I have ever stepped foot into a university, but I always knew that one day I wanted to be my own boss. In 2019 I launched my first business, Lulo Floral, in New York City. I had no clue what I was doing, I didn't even own a laptop and found anything ‘tech related’ daunting and overwhelming. What I did have was a ton of delusion, a solid community and the yapping skills to convince Vanessa Hudgens to the floral workshop that launched my first biz. After the pandemic, and a lot of years working hospo jobs to support my business, I was at rock bottom, living pay check to pay check at 35yrs old. I gave myself 6 months to turn my life around and by the end of 2022 I was self employed and turning over $300k usd a year. In 2024 I was making florals for the biggest celebrities in the world and was paid 100k usd to design florals for a 3 day wedding in Greece. I had a roster of over 12 freelancers working for me and had trained many women to start their own floral careers. In 2025 I threw it all in to move back to Australia and with the sale of my business I was able to launch and open the doors to Date Night Studio. Since opening in September 2025, we have already reached $300k and counting. My biggest takeaway after building 2 successful businesses in 2 different countries? The fear of being in the same place a year from now is far greater than the unknown of just trying something new. Every single risk taken is a road towards something way greater than I ever have imagined!