The 6 week course that empowers YOU to build a sustainable creative biz that will actually last, not flop. It will give you the confidence + tools you need to step into your best chapter yet.

12 spaces only.

LFG!!!!!

Does this sound familiar?

You are torn between the security of your boring job and jumping head first into your creativity

You feel kinda nervous about sharing your work because there is so much competition

You feel overwhelmed by the next steps to take or
how to begin growing your dream biz

The fear of being in the same place a year from now is very real … you don’t want any regrets ‍

You love creating your art, but putting it up on
socials feels super draining and scary

You’ve seen heaps of people online build a biz
from scratch + you want that too.

You don’t have a ton of cash to spend on set up 
costs + you aren’t sure what to prioritise

You know you have what it takes but you need a
hypegirl to hold you accountable.

JUMP ON THE WAITLIST

The Business You Keep will give you the tools and confidence to actually grow the creative biz you’ve been cooking up for so long.
Together as a community, we will support each other through each module as we write your founder story, kick self doubt to the curb, get clear on pricing, nail your social media presence, learn how to build your dream community, attract your ideal clients and so much more!

There is a reason you’ve landed here.

LET THE GIRLIES SPEAK FOR THEMSELVES

SONNY IS THE FOUNDER OF INKILL STUDIO IN NYC

@INKILLSTUDIO

HARLEY IS A MULTIDISCIPLINARY ARTIST
BASED ACROSS MAINE + NYC

@INGRADINA + @BRANDED_LEATHERNYC

JUMP ON THE WAITLIST

LETS TALK MONEY

You’ve probably dreamt of one day working for yourself, making money from your creativity, planning your own schedule and living the life you know you deserve.

I know the feeling all too well because that was me 5 years ago, at age 35, living in NYC. I am eternally thankful that I rolled the dice, took a huge leap into the unknown and invested in myself, because it’s given me the most incredible life ever. Genuinely, if I can have this life then literally anyone can and I really want to help you get there.

$1200 founding members price

SPLIT PAYMENT

2 X $600 AUD

WEEKLY LIVE Q&A WITH LU

6 WORK BOOKS - 1 FOR EACH MODULE

DAILY MENTORSHIP THROUGH THE FB SUPPORT GROUP

WEEKLY ACTION PLANS

VIDEO LESSONS FOR THE ENTIRE COURSE

FORNIGHTLY PAYMENTS

4 X $300 AUD

WEEKLY LIVE Q&A WITH LU

6 WORK BOOKS - 1 FOR EACH MODULE

DAILY MENTORSHIP THROUGH THE FB SUPPORT GROUP

WEEKLY ACTION PLANS

VIDEO LESSONS FOR THE ENTIRE COURSE

FULL PAYMENT

1 X $1200 AUD

WEEKLY LIVE Q&A WITH LU

6 WORK BOOKS - 1 FOR EACH MODULE

DAILY MENTORSHIP THROUGH THE FB SUPPORT GROUP

WEEKLY ACTION PLANS

VIDEO LESSONS FOR THE ENTIRE COURSE

JUMP ON THE WAITLIST

I spent my 20s travelling, fucking about and working every job under the sun. I don't think I have ever stepped foot into a university, but I always knew that one day I wanted to be my own boss. In 2019 I launched my first business, Lulo Floral, in New York City. I had no clue what I was doing, I didn't even own a laptop and found anything ‘tech related’ daunting and overwhelming. What I did have was a ton of delusion, a solid community and the yapping skills to convince Vanessa Hudgens to the floral workshop that launched my first biz. After a pandemic, and a lot of years working hospo jobs to support my business, by 2022 I was self employed and turning over $300k usd a year. In 2024 I was making florals for the biggest celebrities in the world and was paid 100k usd to design florals for a 3 day wedding in Greece. I had a roster of over 12 freelancers working for me and had trained many women to start their own floral careers. In 2025 I threw it all in to move back to Australia and with the sale of my business I was able to launch and open the doors to Date Night Studio. Since opening in September 2025, we have turned over $286k and counting. My biggest lesson in building 2 successful businesses in 2 different countries? The fear of being in the same place a year from now is far greater than the unknown of just trying something new. Every single risk taken is a road towards something way greater than I can ever have imagined!

Hi, I'm Lu

AKA your certified Hype Girl